Jamie Thingelstad on Blogging as a Gift:
Instead, think about the collection of writing, over weeks and years, as a body of work. It is a body of work that you are constantly adding to. Growing and improving. The individual post is but one breath. It comes and goes. But over the course of time this adds up. It is the cumulative action that creates something truly great.
But who is your audience? Who is this for? You. Yourself. Your family. Your friends. Your friend’s friends. Your neighborhood. And they can have it whenever they want. As a gift. A gift from you to them. Not a gift to be measured in engagement, but instead as a body of work. A gift to the web, which is a gift to people.